Sony Ericsson unveiled its new and first Google’s Android operating system X10 flagship mobile phone

Friday, November 6, 2009

Sony Ericsson unveiled its new and first Google’s Android operating system X10 flagship mobile phone on Tuesday.

Android has gained a lot of traction this year as handset vendors look for ways to beat Apple's iPhone. Loss-making Sony Ericsson, the world's fourth largest handset maker, has suffered since 2008 from a lack of attractive high-end models in its offering, and saw overall third-quarter sales shrink 45 percent year-on-year.

Sony Ericsson's current top model Satio, with a 12 megapixel camera, has just gone on sale and the announcement could hurt sales in the key sales period ahead of year-end holidays.

Milanesi said that It was a difficult call to make trying not to negatively impact products like the Satio ... while at the same time announce something that will persuade consumers not to go to another brand.

Features of Sony Ericsson X10 flagship mobile phone:

• The X10 will have a 4-inch-wide touch screen.
• It uses Qualcomm's Snapdragon processor, and come with an 8.1 megapixel camera.